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Computational Neuroscientist · Human-Centered AI Researcher

Shabnam Hakimi

Building neuroscience into human-centered AI systems for creativity and innovation.

Research Knowledge Graph or browse the work directly

About

Supporting goals and wellbeing in context

I'm a Senior Research Scientist in Human-Centered AI at the Toyota Research Institute. My research sits at the intersection of behavioral science, neuroscience, and AI, combining theory- and data-driven approaches to investigate how context modulates learning and decision-making. I translate this work to building new technologies that help individuals and organizations meet their goals.

I'm particularly interested in motivation, flexible self regulation, and precision interventions for behavior change. I use diverse methods including neuroimaging, physiological monitoring, and experience sampling to sample and understand individual experience in context. I develop both novel elicitation methods and computational models, prioritizing diverse sensors and signals that can robustly capture human experience as it evolves over time. By leveraging varied signals and their dynamics across temporal and spatial contexts, my work improves understanding of complex psychological phenomena and identifies new, more precise targets for intervention.

My current work focuses on two questions:

  1. Can novel preference elicitation methods be used to improve consumer preference prediction and forecasting, especially for innovative products?
  2. Can neuroscience be used to guide generative AI and develop more effective interventions to support psychological flexibility and creative decision making?

Approach

Better estimates of internal states for better interventions

I use a variety of signals to estimate each individual's internal experience as it evolves over time. By better understanding each individual in context, we can develop more precise, effective interventions to support their goals, values, and wellbeing.

individual experience interventiona higher likelihood of the desired outcome (internal state and/or behavior) without intervention now the right intervention for the right person, in the right context, at the right time measurable physiology observable behavior a person's true internal state (that we can't directly see) our best guess at the internal state (triangulated from many diverse signals) seconds hours days weeks years

This approach spans my multidisciplinary research program:

How motivation, reward, andself-control shape learning andchoice, with an emphasis onflexible, goal-directeddecision making in real-worldsettings.projects →Designing, testing, andpersonalizing behavior-changeinterventions ranging fromimproving understanding ofhealth risks to just-in-timesupport for psychologicalflexibility and creativity.projects →Using psychological andneuroscientific theory todirect the underlyingmachinery of generative AIsystems and better aligntheir outputs with humanthoughts and actions.projects →Developing a mechanisticunderstanding of the process ofcreative work to promote notonly innovation but alsosustained creative wellbeing.projects →Novel elicitation methods andmodels for understandingindividual preferences frompsychology, physiology, andbehavior that account forcontext and time.projects →Leveraging psychographic andbehavioral data, along withneural signals, to improvedemand forecasting and productadoption, especially forinnovative, new products.projects →Improved inference ofhumans' internal states andsimulation of agentpreferences to supporthuman-AI teaming duringcomplex tasks like driving.projects →Modeling complex interactionsbetween cognition and affect tounderstand and predictindividual behavior in socialcontexts.projects →
measurable physiology observable behavior individual experience intervention a higher likelihood of the desired outcome without intervention now the right intervention for the right person,in the right context, at the right time a person's true internal state (that we can't directly see) our best guess at the internal state (triangulated from many diverse signals) seconds days years

This approach spans my multidisciplinary research program:

01

Motivated Learning, Decision Making, & Self Regulation

How motivation, reward, and self-control shape learning and choice, with an emphasis on flexible, goal-directed decision making in real-world settings.

MotivationSelf regulationDecision scienceNeuroimaging
02

Intervention Science & Applied Behavior Change

Designing, testing, and personalizing behavior-change interventions ranging from improving understanding of health risks to just-in-time support for psychological flexibility and creativity.

Behavior changeIntervention scienceCausality
03

Creativity & Design

Developing a mechanistic understanding of the process of creative work to promote not only innovation but also sustained creative wellbeing.

Creative cognitionDesign decision makingCreativity support tools
04

Psychology-Guided Generative AI

Using psychological and neuroscientific theory to direct the underlying machinery of generative AI systems and better align their outputs with human thoughts and actions.

Human-AI alignmentActive inferenceBayesian surprise
05

Preference Elicitation & Prediction

Novel elicitation methods and models for understanding individual preferences from psychology, physiology, and behavior that account for context and time.

Decision scienceComplexityMachine learning
06

Agent State Inference

Improved inference of humans' internal states and simulation of agent preferences to support human-AI teaming during complex tasks like driving.

Preference learningAgentic simulationHuman-AI teaming
07

Consumer Psychology & Market Forecasting

Leveraging psychographic and behavioral data, along with neural signals, to improve demand forecasting and product adoption, especially for innovative, new products.

EconometricsDemand forecastingNeuroforecasting
08

Social, Cognitive, & Affective Neuroscience

Modeling complex interactions between cognition and affect to understand and predict individual behavior in social contexts.

Social cognitionAffective processingIndividual differences

Recent Publications

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